We design not only the surface but its form.
ClaretArt Studio is a brand and packaging agency. From the die-line to the shelf, we handle structure, graphics, prototype and production files under one roof.
Graphics and structure,
on the same table.
Most agencies place artwork onto a ready-made die-line. Structural design lives at the die-cutting workshop, graphic design lives at the agency, and the two rarely speak.
We do both. The way a box opens, how it locks, how much load it carries, how it stands on the shelf — these are design decisions, and we make them before a single pixel is placed.
- Die-line drawn from scratch
- 1:1 physical prototype
- Shelf and stacking tests
- Print-ready production pack
What we do
Our priority is box and packaging design — but a brand rarely needs only one of these. We cover the whole system.
Box Design Graphic and structural design together
We design both the graphics on the surface and the structure you feel in your hand — from die-line to prototype, from proof to shelf test.
Packaging Design Packaging that gets noticed and remembered
From labels to flexible packaging, doypacks and shrink sleeves — one brand language across the whole family.
Brand Identity Design Far more than a logo
From naming to logo, colour system and a full identity guideline that actually gets used.
Brand Strategy & Consultancy The decisions that come before design
Positioning, naming, architecture and tone of voice — the ground design is built on.
Catalogue & Print Print that stays in the hand
Product catalogues, brochures, annual reports, fair materials and POS items.
Digital Design & Advertising The brand on screen
Social media design, digital ad sets, e-commerce visuals, product photography art direction and web UI.
Recent projects
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Bespoke Chocolate Box
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Olive Oil Packaging Family
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Technology Brand Identity
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Cosmetics Box System
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Coffee Doypack Series
Six steps, no surprises
The scope changes from project to project; the framework does not. You always know where we are and what comes next.
Brief and analysis
We measure the product, weigh it, study its sales channel and its neighbours on the shelf.
Structure
Die-line alternatives are drawn and hand-tested as cut board mock-ups.
Design routes
Three distinct visual directions, evaluated on the structure rather than on a white background.
Prototype
A 1:1 mock-up is produced and physically tested before anything is approved.
Production files
Die-line, colour separation, flat sizes and print instructions go to the printer.
Press supervision
The first proof is checked and approved at the machine.
What they say
We got quotes from three agencies. They were the only ones who talked about the structure.
They showed us how three sizes could come from one die. The tooling savings exceeded the design fee.
For the first time our brand guideline is actually usable.
Before you ask
Notes from the studio
How to Choose a Box Format
From lock bottom to magnetic rigid boxes: eight formats and when to use each.
What Is a Die-Line?
A practical guide to die-line layers, bleed, fold lines and what printers expect.
Six Rules of Shelf Standout
Six concrete rules that work in the three-second attention window.